AUGUST 26, 2010 • 2:30–4:30PM ET Knowledge Sharing Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Knowledge sharing has been a critical success factor over the three years of ORQC growth. Today sharing is highly visible in the ARF Quality Enhancement Process (QeP) workshops and in the ongoing partnerships of research buyers and sellers. Through... [read more]

AUGUST 17, 2010 • 9:30AM - 12:30PM PT (12:30-3:30PM ET) The Youth Market and Content Across Platforms Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. MTV Networks 2600 Colorado Avenue (Colorado and 26th Street) Santa Monica, CA 90404 310.752.8000 View on Google Maps » This meeting of the ARF's Youth Council will be held at the MTV Networks in Cal... [read more]

JULY 27, 2010 • 2:30PM–4:30PM Eastern Multi-Channel Advertising Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. During this council meeting, we will be exploring several innovative examples of how organizations have used its multi-channel advertising to engage consumers in enhanced relationships. First, we will review how a large service organiz... [read more]

AUGUST 3, 2010 • 2:00–4:30PM EDT Repeatable Strategies for Uncovering Winning Insights Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. This meeting will share the substantial progress that has been made at creating the blueprint for research transformation. We will also analyze one of the 2010 Ogilvy winners in terms of the research transformati... [read more]

TUESDAY, JULY 13, 2010 • 2:30–4:30PM Eastern Impact of E-Readers & Tablets on Magazines: Consumer Response, Trends in Adoption, Measurement of Readership Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Magazines, e-Readers & tablets ... what will the future hold? This session will take a look at e-Readers/Tablets from three angles. First we’ll g... [read more]

Day Two Keynote: The Cross-Platform Measurement Marathon Preview what’s next in cross-platform measurement – Keynote Artie Bulgrin, Senior Vice President of Research + Analytics, ESPN, Inc. provides an overview of ESPN XP, a cross-platform initiative unprecedented in scope that will be implemented for the 2010 FIFA World Cup South Africa in July.

Day One Keynotes The American Landscape: The Changing Mainstream Dr. Robert Groves, Director of the U.S. Census Bureau, presents the ultimate “insider” preview of the of the much anticipated 2010 Census report to be released next year. The Media Landscape: Measuring the Human Experience Kathy Kline, Starcom Director of Human Experience turns industry norms on edge and puts the drive to find the motives and emotional drivers behind consumers media... [read more]

PRE-REGISTRATION ENDS TODAY, MONDAY, JUNE 14

Just announced: Daniel Slotwiner of Facebook and Jordan Shlachter of Nielsen present a special lunchtime case study presentation! View Agenda and Learn More » Learn how to move from listening, to actionable insights, to a well-thought out social media strategy. Hear case studies that identify the best tools for listening to the consumer, and the best ways to use social networks to listen to and engage your consumers.

At Audience Measurement 5.0 keynoters and all-star industry panels push media measurement out of complacency and into the next dimension. Join leaders and for thought-provoking discussion, debate and answers to the most pressing issues in this new multidimensional 360° media world. CMOs, radical thinkers, neuroscientists, change agents and media authorities are all coming to AM5.0 for two total media immersion days where no sacred cow is sacred,... [read more]

What is the ARF Quality Enhancement Process (QeP)? Two years ago, in a spirit of collaboration and transparency, leading buyers and sellers of online research came together at The ARF for a path forward. Working committees were formed. A private $1MM study was planned and executed. An "industry solutions" committee was formed to translate insights into an action plan. The facts are clear: Taking multiple surveys per month does not harm respondent... [read more]

JUNE 10, 2010 • 2:30–4:30PM EDT Emotion Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Providing ‘tools’ for marketers, advertisers and communicators to seize the existing cultural opportunities and not leave ‘money on the table’. Please join us June 10th at the ARF New York offices for the second Multicultural Council meeting of 2010. Ed Chad,... [read more]

The Advertising Research Foundation announces two special Platinum Learning Sessions @ Audience Measurement 5.0 sponsored by Arbitron and Google. These in-depth sessions dive deep into core issues facing media measurement and reveal new game changing learning that can propel your business forward.

JUNE 8, 2010 • 10:30AM–12:30PM EDT Digital Innovation: The Impact of Technology on Consumers' Everyday Lifestyle and Implication for Brand and Engagement and Interaction During Internet Week. For more information on Social Media week please visit www.internetweekny.com. Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Technology has become so wid... [read more]

JUNE 8, 2010 • 10:30AM–12:30PM EDT Digital Innovation: The Impact of Technology on Consumers' Everyday Lifestyle and Implication for Brand and Engagement and Interaction During Internet Week. For more information on Social Media week please visit www.internetweekny.com. Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Technology has become so wid... [read more]

JUNE 15, 2010 • 2:30PM–4:30PM Eastern Multi-Channel Advertising Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. During this council meeting, we will be exploring several innovative examples of how organizations have used its multi-channel advertising to engage consumers in enhanced relationships. First, we will review how a large service organiz... [read more]

JUNE 24, 2010 • 2:30–4:30PM EST Advanced Research Methods To Inspire Great Advertising Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. The June 24 Advertising Effectiveness Council meeting will discuss research methods that can help identify powerful messages and guide effective creative executions. We'll hear from thought-leaders and practition... [read more]

JUNE 8 • 2:30-4:30PM EDT What’s So Special About Social Media? Breaking Down Silos Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. According to a study by a research team at Penn State, 20% of Tweets are about brands, And it’s not only Twitter where people are talking about brands. It also happens on Facebook, online forums, blogs, online commun... [read more]

MAY 20, 2010 • 2:30–4:30PM EST What Agency Planners Really Want from Local, Network and Online Radio Building on last year's highly successful ARF Audio Council advertiser panel, come and hear what top agency planners want from radio for their clients. Bob McCurdy of Katz Marketing Solutions will moderate a not-to-be-missed panel focusing on issues such the advertiser perception of the medium, the role of radio/audio plays in a multi-media plan, ... [read more]

AGENDA POSTED Please join us May 11th at the ARF NY offices for the first Shopper Insights council meeting of 2010 and to welcome our newest co-chair, Kate Whittington – Director, Guest Insights, Target Corporation. Kate will be joined in NY by Mike Twitty from Unilever and other leaders of the ARF shopper insights council from Johnson & Johnson, Symphony IRI Group, and Smart Revenue, sharing their perspectives on where the retailer and the manuf... [read more]

Inspiring better business futures, by enabling organizations to bring value to daily lives, through continuous learning, listening and translating people and markets. Council Mission To enable the organization to embrace the new marketing vision: Inspiring better business futures, by enabling organizations to bring value to daily lives, through continuous learning, listening and translating people and markets. The ARF is seizing on the collective... [read more]

Until now, the industry has been hard-pressed to understand what value advertising in the social context plays in the media mix. As a result, The Nielsen Company and Facebook recently joined forces to develop effective, near-real time advertising effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase... [read more]

REAL-TIME ROI FROM REAL WORLD LEADING EDGE INNOVATORS Google, Nielsen, Universal McCann, Yahoo!, MediaVest, NBC Universal, comScore, Kantar, Starcom, Sequent, BrandKeys, Sapient, GfK and more share precedent setting findings, disruptive thinking and game-changing innovations on media. The greatest inhibitor to ad spending is inadequate understanding and application of the newest insights into ROI metrics. Discover how to attain the most effective... [read more]

Featured Speakers Chuck Meyer-Hanover – Director of Shopper & Category Development, Johnson & Johnson Bob Woodard – Vice President, Global Consumer and Customer Insights, Campbell Soup John Dranow – President & CEO, Smart Revenue How can retailers and their manufacturer partners all achieve alignment on thinking about the shopper when retailers and manufacturers seek somewhat different shopper insights and different manufacturers have different a... [read more]

MAY 7, 2010 • NOTE NEW TIME 2:00–4:30PM EDT Debut Meeting Registration To attend in person or virtually, register via My ARF » https://my.thearf.org/ If you have any questions, please contact Zena Pagan at councils@thearf.org. ARF Research Transformation council is a change agent, bringing great resources and expertise of ARF members and outside experts to shape the industry future. Agenda 2:00-2:15PM Introduction of Research Transformation Counc... [read more]

April 22, 2010 • 2:30–4:30PM EST QeP Update, Research, and Workshops Registration To attend in person or virtually, register via My ARF » https://my.thearf.org/ If you have any questions, please contact Zena Pagan at councils@thearf.org. Agenda 2:30–2:40PM Welcome and Introductions Steve Coffey – Chief Research Officer, The NPD Group Inc. 2:40–3:00PM Industry Solutions Committee David Schmidt – Director Portfolio Management, The Coca-Cola Company... [read more]

APRIL 20, 2010 Print http://www.thearf.org/assets/print-council/?mtag=Feed APRIL 22, 2010 Online Research Quality Super Council http://www.thearf.org/assets/online-research-quality-council/?mtag=Feed MAY 4, 2010 Digital Media http://www.thearf.org/assets/digital-media-council/?mtag=Feed MAY 7, 2010 Research Transformation Super Council http://www.thearf.org/assets/research-transformation-council/?mtag=Feed MAY 11, 2010 Shopper Insights http://www... [read more]

Tuesday, April 20, 2010 • 12:00–1:00PM EDT Cost: Free for Everyone! Register Here: www2.gotomeeting.com/register/308187491 Presenter: Steve Rappaport, ARF Knowledge Solutions Director Moderator: John Moore, WOMMA’s WOM Enthusiast

JUNE 22–23, 2010 Millennium Broadway Hotel • New York City

Bob Barocci, President and CEO of the Advertising Research Foundation, will be sharing the ARF’s expertise in measurement and social media at WFA Global Advertiser Week.

Learn how to navigate The New Normal from the big guns who are reinventing what media is and how it will be consumed. Re:think 2010, The ARF 56th Annual Convention + Expo has more knowledge, more learning, more networking and more proprietary research findings from major advertisers and marketers than ever before.