Listen in as Bob Barocci reveals a few of the thought leaders on the agenda, including Lee Rainie from the Pew Internet & American Life Project, and influential New York Times columnist David Brooks, who will be giving away copies of his latest book "The Social Animal". Hear how the digital world is affecting metrics and learn from a panel of journalists led by Stuart Elliot, Joe Mandese and Chuck Ross. Watch Ed Keller discuss his upcoming presen... [read more]

Featuring these 31 winning submissions: Accenture ∙ Ace Metrix ∙ Arbitron ∙ AT&T ∙ Beyond ∙ Catalina Solutions ∙ Cisco ∙ Clear Channel Outdoor ∙ comScore ∙ CSM Research ∙ Cymfony ∙ Disney Media & Advertising Lab ∙ ESPN ∙ Facebook ∙ GfK ∙ GfK MRI ∙ Google ∙ InsightExpress ∙ IPG ∙ JSA Strategies ∙ Kantar Media Audiences ∙ Keller Fay Group ∙ Knowledge Networks ∙ MarketShare Partners ∙ Mars, Inc. ∙ Microsoft ∙ Millward Brown ∙ New York Times ∙ Neuro ... [read more]

Chosen from a record 96 submissions, two papers scored the highest marks in all categories from an esteemed panel of expert judges. These impressive studies will be presented at Audience Measurement 6.0 on Tuesday, June 14.

Speakers at Audience Measurement 6.0 - June 13-14, 2011 include: Alan Vaughn SESSION(S): Impact of Online and Television Advertising on Consumer Behavior Antony Young SESSION(S): Panel: Non Research Execs Discuss Research Needs Artie Bulgrin SESSION(S): Key Issue Forum - New Research Techniques and Approaches, Part B: "3D TV: Viewer Interaction With the New Dimension for Television" Bernhard Engel SESSION(S): Global Perspectives on Measurement Is... [read more]

Audience Measurement 6.0 is June 13-14 at the Marriott Marquis, NYC. This unparalleled collaboration of thought-leaders from across the industry gives us all the unique opportunity to better understand, and get ahead of, the complex challenges affecting audience measurement in our changing technological landscape. Join us for insightful keynotes and 31 Key Issue Forums that explore current trends, emerging topics, and best practices from national... [read more]

The Playbook for Social Media Listening is Now in Stores, Online Retailers, and available as an E-book! "Listening is a business imperative . . . especially in a world of empowered consumers. Brands are getting built and nurtured in a very different way. This book is a must read for anyone who wants to succeed in this new world order." —Stan Sthanunathan, Vice President, Marketing Strategy & Insights, Coca-Cola

We are posting this on the ARF website to ensure that those who were not in attendance and therefore unable to hear the findings first-hand fully understand the promise and importance of this growing industry.

The ARF 75th Anniversary Convention brought together leaders from every sector of our industry and every part of the world. While we set many records during this historic event, our hope is that we set a record in the value we provided to you. Below are links to Re:think 2011 photos and videos, as well as quotes. Enjoy!

THURSDAY, DECEMBER 9, 2010 • 2:30–4:30PM EST Advances in Mobile Marketing Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Join us for this council meeting where we will explore the advances and advantages in mobile media and marketing. Ron Farmer, Netbiscuits’ Managing Director will discuss how implemented the right mobile technology strategy ca... [read more]

Special Appearance by Sir Martin Sorrell Sir Martin Sorrell, Chief Executive Officer of the WPP Group will present a special keynote address at the David Ogilvy Awards for Excellence in Advertising Research, presented by the Advertising Research Foundation, on March 22, 2011. Take advantage of this golden opportunity to have your hard work, research expertise and successful campaign recognized by an industry living legend and an audience of your... [read more]

         Bill Cook, Gian Fulgoni and Don Gloeckler The ARF’s new Research Quality Council (RQC) launched this week with a very successful meeting at the ARF Offices on New York City on Monday, November 15. More than 70 industry leaders representing both buyers and sellers of online research were in attendance to commence the discussion to address issues affecting online research quality and accountability. The council’s mission is to de... [read more]

THURSDAY, DECEMBER 2, 2010 • 2:30–4:30PM EST Multi-Channel Advertising Registration To attend in person or virtually register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. During this council meeting, we will be exploring ground breaking research demonstrating the direct link between creating emotional attachment from advertising and both consumers brands and media properties, allowing both brands ... [read more]

TUESDAY, DECEMBER 7, 2010 • 2:00–4:00PM EST TV and Web Measurement Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. Agenda 2:30–2:40PM ARF Updates David Marans – EVP Media, The ARF 2:40–2:55PM Mike Hegener – Assistant Director-Brand Research, General Motors Jason Levin – VP Director of Data Analytics, Carat 2:55–3:20PM Maggie Taylor – CEO, North ... [read more]

THURSDAY, NOVEMBER 18, 2010 • 2:30–4:30PM EDT Creating the Roadmap to Research Impact Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. We've heard from CMOs and other Marketing Executives about how they want market research to be a strategic partner and create greater business impact. Research wants to have greater impact. So what are the barrier... [read more]

THURSDAY, NOVEMBER 18, 2010 • 2:30–4:30PM EDT Can Change Happen Faster Than People in Power Die ... or Are Replaced or Fired when Their Budgets Are Cut ... ? Registration To attend in person or virtually, register via My ARF » If you have any questions, please contact Zena Pagan at councils@thearf.org. As powerful and transformative as modern technologies are, change in marketing research approaches seems to be happening at a painfully slow ... [read more]

We know (or do we?) that digital should be part of the media mix. We think that digital enhances/complements channels such as TV. Are there any case studies?

Haren Ghosh: We do have few case studies along this line. Haren Ghosh Factor TG www.factortg.com

During the annual ARF Re:think convention, Sachs Insights invites you to attend a free one-hour presentation titled "3 Generations: Aspirations & Hard Choices in the New Economy" on Monday, March 22, at 11 a.m. at the Marriott Marquis (1535 Broadway at 46th Street). The result of fieldwork conducted September 2009 – March 2010 among Baby Boomers, Gen Xers, and Gen Yers, this presentation reveals the new sets of needs, wants, permissions, behavior... [read more]

Check out what Haren Ghosh, CRO of Factor TG, has to say about the ROI measurement challenges marketers face today. The presentation is on Monday March 22nd at 11 am in the insights theater #2. Haren discusses various measurement approaches and the pros and cons of those. He also shares his experience of building forward-looking analytic approach that helps advertisers detect true ROI of their media efforts.

Don’t miss Adam Berman, President of CATALYSTMR presenting at The Marriot Marquis in Times Square on Monday March 22nd at 11am in the Insights Theater #1 On any given day, 57.8 million American consumers access the web with mobile devices. Web enabled devices have now become ubiquitous throughout the modern world with consumers increasingly using handheld devices as their primary way to access the Internet. This shift has resulted in major change... [read more]

Monday at 11am in the Social Media EXPO, ARF's Lynne d Johnson will interview Dan Coates, President of GLOBALPARK INC, on how the panel community platform provider enables "Large Scale Listening with Accuracy." Panel communities {aka MROCs, aka branded communities} can engage customers and offer on-demand insights from an at-the-ready audience. Add any questions or perspective here to ensure a lively discussion on Monday morning!

Kelly Anson: The lines between market research and marketing are blurring. How to you view it: as a dumbing-down of research? Or, making research (and insights) more accessible?

Marc Mandel: Great question Kelly. I see it as a huge convergence between what would be called, "Consumer Insight", "Customer Experience Management" and digital ethnography. It's not really a dumbing down or a smartening up. It's a logical scope change from the t... [read more]

Check out Decipher's 30 minute research presentation on Tuesday, March 23 at 11am (Wilder Room 4th Floor). 2009 was a challenging year for both marketers and researchers. Many clients conceded to budget cuts and reprioritization and cost sensitivity grew. Given the growth of social and online media platforms, marketers continue to examine alternative marketing avenues for connecting with consumers. Respondent engagement has become an even larger ... [read more]

There seems to be a high interest in leveraging emotions in marketing and advertising. But there doesn't seem to be a well established process or methodology to uncover consumers' emotional aspirations or understand the emotions evoked by a brand. Agree? Disagree? Does someone have a codified process to target emotions?

Tuesday, I will be moderating a fabulous session. it will start with Stan Stanunathan from Coke telling using that research transformation is not an option. i will then talk about how the ARF is hearing this from many members. Then, I will moderate a panel of Gayle Fuguitt (General Mills), Susan Wagner (J&J), John Forsyth (McKinsey), and Stan to understand what it will take to bring the voice of the human into marketing decision making. Hope to s... [read more]

Joel Rubinson: check out my latest blog on this topic http://blog.joelrubinson.net/2010/03/marketing-research-transformation-is-not-an-option/

On Tuesday I will be speaking about Rankings versus Ratings. The measurement of consumer attitudes toward brands is a core responsibility of marketing research. The issue is simple, What do consumers think about the brands that compete in a given category in terms of value, performance, versatility, etc. Commonly, when confronted with this task the market research community relies on ratings using scales such as: Excellent, Very Good, Good, Fair ... [read more]

Kelly Anson: So instead of grading each brand on value, performance, etc. you simply rank all the brands on value, performance, etc.? That does seem to make sense! How is the issue of N/A handled in this case...for example do i rank only Salty Snacks i know, or e... [read more]

Randy Brooks: We only have respondents rank brands they have used. We ask about brand usage on a prior question.

Monday, 3/22 @ 12pm at the Insights Theater Everyone involved in advertising, marketing and media must stay on top of industry developments, reported nearly round the clock through real-time sources such as live news feeds, websites, status updates, social networks and comments that influence our industry and consumers. With its partner Netvibes, The ARF created Morning Coffee, a real-time industry knowledge dashboard, to help its members do this... [read more]

During the annual ARF Re:think convention, Sachs Insights invites you to attend a free one-hour presentation titled "3 Generations: Aspirations & Hard Choices in the New Economy" on Monday, March 22, at 11 a.m. at the Marriott Marquis (1535 Broadway at 46th Street). The result of fieldwork conducted September 2009 – March 2010 among Baby Boomers, Gen Xers, and Gen Yers, this presentation reveals the new sets of needs, wants, permissions, behavior... [read more]

Communicus is hiring! We're looking for a Senior Project Manager with a minimum of 3-5 years experience conducting primary advertising/market research projects. Join a team that provides comprehensive and actionable multimedia advertising performance feedback to major advertisers. Great job, excellent growth potential.

Improvements in online measurement as well as the growing adoption of consumer listening platforms are laying foundation for what we might refer to as “Media Mix Modeling 2.0,” a new framework for maximizing brand value through mixing and weighting “Paid” and “Earned” media. While arguably competitive, paid and earned media also complement and reinforce one another, especially with the right levels of brand readiness, agility, advocacy, and laten... [read more]

Lynne d Johnson: Hi Pete, I've been looking at the topic for a while and I'm happy that Forrester brought some clarity to this thinking late last year -- in looking at the works of you, Dave Armano, and others, as well as agencies like Sapient and R/GA. It's like Sea... [read more]

I would like to learn the latest experiences across various product categories of the effectiveness and ROI of targeting by demographics vs. purchase records in various media, from print to Internet to TV. We have information to share in the automotive category.

Find out who wins on March 24th! Great Mind Award Finalists: Innovation Arun Ramaswamy – The Nielsen Company Edward Hunter – Loop Analytics, LLC Shelley Zalis – OTX Tracey Scheppach – VivaKi Rising Star Amy Fayer – Dynamic Logic Dan Pickerel – Kraft Foods Devra Jacobs – Innerscope Research Jennifer Okula – Dynamic Logic Jon Gibs – The Nielsen Company Member Recognition Britta Ware – Meredith Corporation Leigh Benatar – Brand Keys, Inc. Patti Wake... [read more]

If you could ask any of the speakers at reThink a question, what would it be?